Illuminate Your Business: Why Custom Lighted Signs Are A Must

Illuminate Your Business: Why Custom Lighted Signs Are A Must

Make your mark in the world and be seen! Lighted signage for your business is the best way to make a statement and attract attention. If you want to switch up your business’s façade, learn more about lighted signs to give your business a luminescent glow. Shine brighter than ever, and read on for a modern guide to lighted signage!

The Importance of Good Business Signage

Good business signage is crucial for success in today’s competitive market. It is not just about displaying your company name or logo but also conveying the message and personality of your brand to potential customers. Lighted signs for businesses are an excellent way to increase visibility, attract attention, and create a memorable experience for visitors.

  1. Custom lighted signs allow you to showcase your specific products or services visually appealingly, capturing the eye of passing consumers. Using bright colors and creative designs can make your business stand out from other nearby storefronts while being visible at all hours during both day and night.
  2. Custom signage helps differentiate between brands or industries. Lighted signs can be the difference between potential customers choosing you over their competitors.
  3. Lighted signs can also highlight the professionalism of your business. Investing in a high-quality sign shows you care about your business and the customers visiting your storefront.

The Benefits of Lighted Signs for Businesses

Using lighted signs for business can be a game-changer for attracting customers and getting your brand noticed. These custom signs are eye-catching and versatile in design, making them an ideal addition to any marketing strategy.

They Attract Attention From A Distance

One of the biggest benefits of using lighted signs is their ability to attract attention even from afar. These illuminated displays can be seen day or night and help businesses stand out from competitors who rely solely on traditional advertising methods. The flashy designs and dynamic lighting effects of custom-lighted signs make them impossible to miss, ensuring your brand stays top-of-mind with potential customers.

Plethora of Design Options

Lighted signs can be customized with various colors, fonts, graphics, and lighting styles that accurately reflect your company’s identity or product offerings. They are suitable for almost any type of business – retail stores, restaurants, bars, and offices. They offer endless possibilities for creative branding messages.

The Potential For Increasing ROI

Investing in custom-lighted signage may seem expensive, but it could provide a significant return on investment (ROI) over time! Lit signage allows businesses increased exposure which translates into more revenue over time. With proper placement strategies (e.g., storefront windows), you increase visibility while reinforcing advertising messages about specific products/services the establishment offers.

Increases Traffic Flow

Adding a well-designed lit sign ensures better customer traffic flow! It helps establish instant recognition among consumers through its appealing aesthetics. When done right, light-up logos attract more foot traffic leading to higher profits in short-term sales boosts & long-term growth opportunities alike!

Factors for Choosing Lighted Signage for Your Business

When choosing the right signage for your business, there are many factors to consider. Lighted signs have become increasingly popular in recent years due to their eye-catching appeal and ability to stand out from traditional signs. But what key factors should business owners and marketing directors consider when selecting custom-lighted signs?


Will it be indoors or outdoors? Will it be exposed to direct sunlight or harsh weather conditions if outdoors? These factors can impact the type of lighting best suited for your sign – neon lights may not fare well in direct sunlight, while LED lights may offer better durability against rain and wind damage.


Another factor worth considering is the message you want your sign to convey. Do you want bold lettering or intricate designs? Depending on how complex you want your design, certain types of lighting, such as channel letters, may be more suitable than others.

Energy Efficiency

Besides aesthetics, energy efficiency is also an important consideration when selecting lighted signage for a business. LED lights use less energy than other forms of lighting like neon or fluorescent bulbs, which can save costs on electricity bills over time.


Last but certainly not least – budget! Custom lighted signs can vary significantly in cost depending on size, materials used, and design complexity, so setting a realistic budget beforehand can help guide decisions on which type of lighting would work best without breaking the bank.

How to Get the Most Out of Your Illuminated Signage

Lighted signage can be a game-changer for businesses looking to improve their brand visibility or advertise new products and services. By crafting custom lighted signs, you can create an impactful message that attracts potential customers and retains existing ones.

So how do you get the most out of your lighted signage?

  • As we mentioned above, it’s essential to consider the placement of your sign – ensure it’s in a visible location where the lighting will illuminate prominent features of your business.
  • Secondly, choose vibrant colors for the text and background to maximize readability from afar. Contrasting color combinations will help ensure your message stands out from other nearby signs or distractions on busy streets.
  • Thirdly, keep in mind that size matters when designing custom signs. The larger the size means greater visibility; small fonts may cause difficulty reading at a distance, so sticking with bigger letters is ideal.
  • Lastly, don’t forget about maintenance! Regular cleaning and care of light bulbs are essential for ensuring long-lasting quality illumination.

Are you ready to order custom lighted signs? Contact Precise Digital Printing! We can help you get the best signs for your business.

Lighted signs are an effective way for businesses to make a great first impression, increase visibility, and create a memorable identity. With a wide range of custom-lighted signs, business owners and marketing directors can easily create the perfect signage for their businesses.

Precise Digital Printing can help you get the best-lighted signs for your business, from the design to the installation. Contact Precise Digital Printing! We can help you get the best signs for your business.

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